Simple Marketing Tips!

Simple Marketing Tips

1.Your ads should aim for the heart - not the mind

2.Watch for silly errors, e.g., don’t loose out on the savings…

3.Repeated punch-lines are subject to the laws of diminishing returns – update your ads regularly

4.Market to the right audience - everyone is not a potential customer

5.Increase the frequency of your ad placement

6.Be consistent in your messaging - a unified front in all places you advertise

7.Do not place too much content in your marketing

8.Quantify value, e.g., a $25 dollar savings…

9.Create a sense of urgency, e.g., this week only

10.Do not mimic the persona of a competitor

11.Develop a branding strategy - a consistent mood/theme for all marketing efforts

12.Do not use self-aware ads, e.g., we’re number one in service…

13.Present one contact point per ad. A single commercial should not have call, click and stop by…

14.Update your webpage – preferably to a “responsive” format (mobile friendly)

15.Don’t be too creative, e.g., Shakespearean word play

16.Allow consumer preferences to shape your marketing

17.Don’t use volatile marketing tools, e.g., flyers on car windows

18.Create a marketing budget

19.Use a slogan that includes the customer. I’m Lovin’ It, is supposed to be a declaration of the customer – not McDonald’s

20.If you have no charisma, resign as company spokesperson

21.Get to the point – arrest my attention in 5-seconds

22.Use social media to make friends – not dig for customers. Remember, it’s always easier to ask a friend to become a customer rather than asking a total stranger to do the same

23.Heed the advice of a marketing professional

24.Seek objectivity. Get your ads reviewed by an outsider

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